Grey Poupon’s image of Rolls Royce's and white gloves simply don’t cut the mustard with the new affluent millennial audience they’re looking to target. Our team was tasked with refreshing Grey Poupon's brand image, modernising the definition of luxury. We expressed this through an advertising campaign and updated packaging.
The Insight
Most affluent millennials don’t identify as affluent at all. Grey Poupon needs witty elegance without the pretentiousness.
The Team
Patrick Bucoy, Alana Wood, and Oscar Turmine-Minchton.
The Creative idea
We wanted to show our audience that there's nothing stopping them from feeling classy and elegant. We wanted to illuminate our audience with "a little class in every jar".
