My team and I were challenged to assist small businesses around the CBD by revealing to tourists and locals the hidden stores of Melbourne.
Insight
This target audience like to feel as though they're experts at travel. They're not the type to visit major attractions, they want to feel like they're digging below the surface to truly grasp the culture of the place they're visiting.
MY TEAM
Patrick Bucoy, Oscar Turmine-Minchton and Alana Wood
Creative idea
These small businesses of Melbourne often go unnoticed. The executions want to reveal just how big Melbourne really is when you look hard enough.
