play is under threat. It has become a "nice to have" rather than a "need to have" where we are taking play away from kids: 2 in 10 kids say they have no time to play and parents struggle to see the value of it. The brief is to create a powerful idea that puts creative play back on the agenda and show how kids can realize great things when they are left to play.
Our mission is to inspire the builders of tomorrow, where the LEGO brick is the tool for endless creativity that unlocks their potential
INSIGHT
Kids are more willing to play and share creativity as a team, through rich story telling and problem solving.
Team
Cooper Stubbs
creative idea
