One of the most affordable EVs in Australia. It has a 300km range and a 5-star safety rating.
AUDIENCE
Urban Professionals with small kids (or no kids) who commute mostly within the metropolitan areas and are concerned about the environment and especially the impact of burning fossil fuel on global warming and pollution.
CHALLENGE
Get the Nissan Leaf on the consideration (shopping) list for city car purchasers
INSIGHT
Parents want to lead by example, especially when it comes to saving the earth. Parents want to save the planet so their kids don't grow up living on polluted earth.
SMP
A city-friendly hatchback that can cover 300kms between charges and costs approximately $10 to fully charge.
CREATIVE IDEA
The Nissan Leaf provides a long range of 300kms. This seems quite far in a dystopian world where Australia is underwater!
The COVID-19 pandemic has caused chaos within the foster care industry.
CHALLENGE
awareness levels are low, stigma, myths and misinformation are high, and many Victorians are doing it tougher than they ever have before due to the Covid-19 pandemic.
Let's raise awareness of this foster care agency network by 15% amongst 18-24-and 35–39-year-old Victorians.
AUDIENCE
Our audience are Victorians aged 18 to 24 and aged 35 to 39, both of whom have significantly higher consideration of becoming a foster carer compared to other age groups (59% likely and 36% likely respectively).
INSIGHT
Many young adults that have looked into becoming a foster parent are worried that they don't have a big enough house, or cool toys. They are worried they can't provide enough.
SMP
You don't have to have to have cool toys to foster love.
The brief simply asked to create a print ad for Taubmans all weatherproof paint.
CREATIVE IDEA
Try and picture one of the worst painting conditions. I bet it's not as bad as painting the exterior of a house, in the middle of the ocean, during a storm. But luckily, Taubmans can handle it.
